This assessment addresses the Subject Learning Outcomes outlined at the bottom of this document.
In this stage, you and your team are required to pitch the idea, concept, good or service to a panel of academics and industry professionals who will be acting as the Board of Directors from your client organisation.
Your team will have 10 minutes to present the most important and highly relevant points from your strategic marketing plan developed in the first two stages. This simulation aims to persuade the Board of Directors of the value of your strategic marketing plan.
a) Presentation using PowerPoint slides, Prezi or any other interactive presentation software.
b) A brief background of the organisation.
c) Introduction of the idea, concept, good or service.
d) An overview of the internal and external environment.
e) Brief description of the main competitors within the product category.
f) Recommended strategic marketing mix including most relevant details of the service, pricing strategies, distribution strategies and IMC activities.
g) Projected assumed cost breakdown, sales potential (projections for years 1, 3 and 5),
profit, breakeven point and return on investment (ROI).
h) Changes required to the existing marketing strategy for the chosen brand from your client organisation