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BBM311 Innovation and Entrepreneurship

Description

Porters Five Forces is a framework for analysing the competitive forces operating within an industry. For this assignment you will works in teams of 5 and:

• Select an industry sector and carry out an assessment of the competitive forces within that sector using the Porters Five Forces model

• Provide a summary of the overall competitive nature of the selected industry sector

• Identify existing businesses within the sector, their relative positions with respect to their competitors and their relationships with suppliers and buyers

• The dynamics that are impacting the sector, including new entrants and substitute products

• A conclusion about the attractiveness of the selected industry sector for new entrants/Entrepreneurs