Business communication can either be internal, within a business organisation, or external, between the organisation and its existing and potential customers. This assessment supports students in developing their skills and knowledge in selected business communication methods, including an examination of the theoretical underpinnings of communication in business.
This assessment has been designed to:
- Appraise students’ ability to academically research and evaluate characteristics of effective business communication.
- Apply critical thinking skills utilising supporting evidence to justify arguments.
- Students are expected to demonstrate practical understanding of application of business communication skills and their importance in professional development.
Investigate the form of business communication chosen by the facilitator and research what makes it effective. Critically analyse specific characteristics and justify your choices. Consider using examples to back up your statements.
Key points to consider in your initial post:
- Your post should analyse ideal characteristics of a specific type of business communication.
• Include justifications for your chosen characteristics.
• Consider using one or more specific examples to add value to your post.
• You must include reference to literature.
o Use at least 2 in-text citations per post.
o Reference the book, article, or document using APA 6th style in the reference list.