Competitive advantage
A company conducts an Internal Analysis Assessment to determine whether:
The company has a competitive advantage,
What the competitive advantage is based on
Whether or not the competitive advantage is sustainable.
“The Commoditization of Starbucks”
1.Competitive advantage – Do you think that Starbucks has a competitive advantage? Briefly explain your answer
2.Identify and briefly describe 5 products, 5 resources, 5 core competencies for Starbucks.