Each hotel company employs a unique management strategy to create value and deliver performance in the market. Changes in the market is forcing hotels to adopt new operational and management strategies.
For example, labour shortage is forcing hotels in Singapore to use robots in room service. As changes are expected to redefine production and consumption of hospitality, management must be aware of the structures and components of the industry.
You are required to:
- Critically examine the current challenges facing the Asian hotel industry. Student should address current and specific issues from both demand and supply side. More than 1 challenges issues
- Review current academic works and critically analyses the operational and management issues that hotels face.
- Recommend specific operational and management strategies to equip small-medium and independent hotels in dealing with challenges ahead.