Overview
Over the past few weeks, you have gained a general understanding of disruption in business, and
you have explored how this disruption is occurring in various industries and functions. This essay
assignment will provide you with an opportunity to demonstrate what you have learned.
Specific Requirements
Imagine that your boss has sponsored you to undertake this course, and is looking for an update on
what you have learned, and how it might be applied. Please write two ~500 word updates (each):
• the first update should articulate the role of data analytics in an industry (banking,
entertainment, government, health, media, retail, sports, tourism, transportation, utilities
etc) of your choice, and the potential for disruption.
• the second update should articulate the role of data analytics in a functional area
(engineering, finance, human resources, marketing, operations, procurement, sales, etc) of
your choice, and the potential for disruption.