A novel business idea developed in the original Business Model Canvas from assessment one is pitched in a video format and uploaded onto the video wall (Voicethread). The pitch is based on a narrative of the problem statement, its value, the customers, the expected revenue and costs and go to market strategy. The pitch will be assessed on: a. Content: The development of content for the pitch deck. The entire group must participate in the research, design and development of the pitch. b. Oral Communication: Students will be assessed on their presentation skills, and ability to communicate orally. There are several steps to this assessment: 1. Create the content for the pitch and practice the pitch as the team we will only need a small page of words done on criteria 2 of the assignment Criteria 2: Criteria 2: Value Proposition/Solution What is a value proposition? A value proposition provides a unique combination of products and services which provide value to the customer by resulting in the solution of a problem the customer is facing or providing value to the customer. It makes a case for why a customer should pick one product over another, citing the unique value the product provides over its contenders. Criteria: Provide a value proposition that defines the following: As we identified in the value proposition canvas the value proposition indicates three key solutions: pain relievers, gain creators and the products and services that creates the value for the customer. Depending on your solution, you may place greater focus on gain creators e.g. customisation, novelty or pain reliever e.g. “Convenience” to explain the ways you create value This section should explain: 1. What is the solution i.e. the products/service 2. How it creates value 3. How it is better than current solutions The value proposition is to be written about the two pieces of work attached
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