The report will be assessed based on the following criteria: Analysis of the organisation’s external environment; Analysis of the organisation’s internal environment; Pulling it together – quality of the SWOT; Do the organisation’s current strategies fit with the external and internal environments? Are there clear conclusions on key issues/problems? Practicality of the recommended strategies – is there enough justification based on sound evaluation of alternative recommendations? Do the recommended strategies fit in with the earlier analyses? Overall application of relevant concepts, theories and models; Quality of arguments and general coherence of the overall report – are arguments convincing and well structured? General layout and presentation of the report (including length, spelling, grammar and referencing).
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