You need to write about definition of guest experience both as a concept and descipline with recommended reference which are 1.Walles et all. 2011 2.Kandampully 3.Mayers and schwager 4.Pine and Lush rf and Vargo S L (2014) International journal of contemporary hospitality management (this reference should cover) And introduction of this assignment by covering 3 and 4 points not 1 and 2 around 100 words which is •definition of guest experience, both as a concept and as a discipline, as it relates to hospitality and tourism. • A critical appraisal of the elements constituting guest experiences in the hotel context, with specific attention to the role that hotel operators have in creating experiences. • An evaluation of the importance of employees in creating memorable experiences, as it relates to internal and interactive marketing theories (mention a minimum of three (3) key theories discussed in class). • A reflection on the effects of creating positive guest experiences as opposed to the consequences for a hotel when they do not focus on service and employees who deliver this service.
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