At the end of this document (p. 4), you’ll find an Appendix with a collection of links to online
articles and videos about the New Zealand chocolate company Whittaker’s. Read/watch all of this
material (and take notes as you’re doing so) to get familiar with Whittaker’s origins, objectives,
values, activities, products, and current strategic position and direction. Note that we expect you
to draw on each source listed in the Appendix at least once in your report.
2. Prepare a report in which you directly address all of the following questions. In answering every
question, you should draw on relevant facts and details from the case material in the Appendix, as
well as other facts and details you collect through your own independent research on Whittaker’s
and the environment it operates in:
1. What is Whittaker’s current strategy? Draw on concepts/theories/frameworks from Week 7
to support your arguments.
2. What key activities is Whittaker’s undertaking in order to make its strategy successful?
Draw on concepts/theories/frameworks from Week 8 to support your arguments.
3. Considering both industry factors and broader environmental factors, to what extent is
Whittaker’s likely to be profitable over the next 5-10 years? You can draw on any
concepts/theories/frameworks that you think are relevant from Weeks 7 and 8 to support
your answer.
4. What is the biggest challenge Whittaker’s is likely to face as it continues to pursue its
strategy, and how would you recommend it overcome this challenge? You can draw on any
concepts/theories/frameworks that you think are relevant from Weeks 7 and 8 to support
your answer