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MKTG5004

Overview The ability to conduct good research has become a key attribute of successful firms today. Research ensures that firms are able to effectively respond and deal with the ever-changing business environment, both internally and externally. Assessment brief • Find a business problem (preferably in your discipline area) that requires research to better understand and solve. • Analyse the problem and develop propositions/hypotheses that need to be examined to address the problem • Evaluate a range of research methods and choose the approach that is best suited to the situation and justify your rationale • Outline your research process and how this will enable you to answer your propositions/hypotheses • Your report should demonstrate the importance of rigorous research and its application to industry significance of your research? i.e. How it will benefit business managers, policy makers etc.? ? Academic perspective – How does your research add to or enhance the current body of knowledge of your chosen topic area? Mandatory • Word Count: 2500 +/- 10% (excluding appendices and references) • Formatting: Times New Roman/Calibri/Arial, 12pt, 1.5 spacing, Justified • References: Chicago referencing (http://libguides.library.curtin.edu.au/referencing/chicago) and using a minimum of 10 academic references. ** PLEASE FOLLOW ASSESSMENT BRIEF AND EXAMPLAR ATTACHED CLOSELY **

The ability to conduct good research has become a key attribute of successful firms today. Research ensures that firms are able to effectively respond and deal with the ever-changing business environment, both internally and externally.

Assessment brief

  • Find a business problem (preferably in your discipline area) that requires research to better understand and solve.
  • Analyse the problem and develop propositions/hypotheses that need to be examined to address the problem
  • Evaluate a range of research methods and choose the approach that is best suited to the situation and justify your rationale
  • Outline your research process and how this will enable you to answer your propositions/hypotheses
  • Your report should demonstrate the importance of rigorous research and its application to industry

Structure

  1. Introduction
    • Define the problem and its scope. You should also include its relevance to industry
    • Describe your research question/s and objectives
  2. Literature review
  • Summarize the key themes relevant to the research problem and scope
  1. Hypotheses/Propositions development
    • Describe and justify the relationships between the different variables/constructs that need to be examined to solve the research problem
    • Apply/incorporate theories to support your hypotheses/propositions.Overview The ability to conduct good research has become a key attribute of successful firms today. Research ensures that firms are able to effectively respond and deal with the ever-changing business environment, both internally and externally. Assessment brief • Find a business problem (preferably in your discipline area) that requires research to better understand and solve. • Analyse the problem and develop propositions/hypotheses that need to be examined to address the problem • Evaluate a range of research methods and choose the approach that is best suited to the situation and justify your rationale • Outline your research process and how this will enable you to answer your propositions/hypotheses • Your report should demonstrate the importance of rigorous research and its application to industry significance of your research? i.e. How it will benefit business managers, policy makers etc.? ? Academic perspective – How does your research add to or enhance the current body of knowledge of your chosen topic area? Mandatory • Word Count: 2500 +/- 10% (excluding appendices and references) • Formatting: Times New Roman/Calibri/Arial, 12pt, 1.5 spacing, Justified • References: Chicago referencing (http://libguides.library.curtin.edu.au/referencing/chicago) and using a minimum of 10 academic references. ** PLEASE FOLLOW ASSESSMENT BRIEF AND EXAMPLAR ATTACHED CLOSELY **

      The ability to conduct good research has become a key attribute of successful firms today. Research ensures that firms are able to effectively respond and deal with the ever-changing business environment, both internally and externally.

      Assessment brief

      • Find a business problem (preferably in your discipline area) that requires research to better understand and solve.
      • Analyse the problem and develop propositions/hypotheses that need to be examined to address the problem
      • Evaluate a range of research methods and choose the approach that is best suited to the situation and justify your rationale
      • Outline your research process and how this will enable you to answer your propositions/hypotheses
      • Your report should demonstrate the importance of rigorous research and its application to industry

      Structure

      1. Introduction
        • Define the problem and its scope. You should also include its relevance to industry
        • Describe your research question/s and objectives
      2. Literature review
      • Summarize the key themes relevant to the research problem and scope
      1. Hypotheses/Propositions development
        • Describe and justify the relationships between the different variables/constructs that need to be examined to solve the research problem
        • Apply/incorporate theories to support your hypotheses/propositions.