- Select for analysis THREE peer reviewed, scholarly research articles from the academic databases that present relevant methods discussions and/or study findings. Indicate how these studies will inform the case study design you will propose in response to the industry-related media context presented in the research brief.
- Analyse each article reporting its research question and rationale, methodological approach, sampling strategies, research population, key findings, ethical considerations and methodological limitations. Highlight what aspects of each article you will draw on to inform your own case study design.
- Present a case study design that responds to the industry-related media context presented in the research brief. Please note that you are not actually doing this research, either for this unit or for subsequent units in the masters program. You are practicing how to do a research design proposal, these skills will come in handy for ACX703 Designing a communications project.
- Present your research rationale/aim, question and guiding theoretical framework and ensure you identify your intended research outcomes.
- In your research design, consider all the elements of chosen methodology including ethical considerations and limitations of the study approach, and how you address them. Provide the data collection instruments, for example developed survey or focus group question sets and/or a coding frame in the appendix.
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