Assessment Task 3 – Research Portfolio (1200 words) Assessment Task 3 Task Purpose The purpose of Assessment Task 3 is to have students undertake a strategic analysis that demonstrates an understanding of strategic principles and the application of strategic methods of analysis. The task will be assessed within the following sub-tasks: 1. A background to the study 2. An analysis describing the external environment in which the organisation operates; 3. A discussion of the latest and most public venture in which the organisation is involved; 4. An explanation of the barriers to entry for the organisation in this venture; 5. An analysis comprising your considered position regarding the potential for the success of this venture. General rules: Engagement with the Body of Knowledge must be demonstrated: 1. There must be at least one relevant reference from a peer reviewed journal article per 150 words, with a minimum requirement of 8 references; 2. No article may be referenced more than twice; 3. The subject text book must be referenced at least twice. Topic Discuss Facebook’s current strategic positioning and its proposed venture into crypto-currency. In your discussion, explain the barriers to entry Facebook will encounter. Structure You are to provide in approximately 1200 words (+/- 10%): 1. An introduction and background to the study; 2. A section titled – Facebook External Environment; 3. A section titled – Crypto-Currency Strategic Intent; 4. A section titled – Crypto-Currency Barriers to Entry; 5. Conclusion to the study 6. Bibliography The bibliography, title page, and any diagrams or models are not considered within the word count for this item.
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