Case study: Ever since Amazon went online in 1995, the e-commerce juggernaut has undergone a slew of changes — despite being led by the same man, Jeff Bezos, during the ensuing two-plus decades. When the Seattle-based company first launched its website, all it sold was books. Gradually, Bezos and his team expanded Amazon’s offerings to include things like CDs and DVDs. But Amazon never really stopped changing the inventory it sold. Bezos said he wanted his store to become the world’s largest, so he worked hard toward meeting that goal — whether that meant offering new products, launching Amazon Prime, launching Amazon Instant Video … the list goes on and on. Today, Amazon sells more than 200 million products to customers all over the world. Though for years, Amazon’s detractors insisted that the company wasn’t making enough profits to justify any investments, that all changed in 2015 when the company posted back-to-back successful quarters. The market responded kindly, and today, Amazon boasts a market valuation of more than $440 billion. But Bezos isn’t anywhere close to done yet. There are talks of Amazon delivering packages via drone. And if that wasn’t enough, Bezos recently said he hopes Amazon can produce as many as 16 feature films each year. In 2017, Bezos & his team took home three Oscars. Indeed, it appears as though Amazon is a company that can be characterized as changing constantly. To date, they’ve been successful, probably because the company is always putting its customers first. (Source tinyulse.com) Video Link:- https://youtu.be/wl5bM8r52kU Based upon the above case study and video link of Amazon, you are asked to prepare a report that must include the following:- 1. Introduction of the organization and the background of the change (7 marks). 2. Examine the type of organizational change/changes Amazon went through, and assess the factors that triggered the changes (15 Marks). 3. Critically evaluate the strategies developed by the organization in order to manage the changes, and discuss the implications of the same. Also evaluate the resource implications for not responding to the changes (20 marks). 4. Discuss Planning and Managing of change, and in the view of the organization evaluate the relevance of any two change management models in the organization. Also explain and analyse the strategic intervention techniques of change management (15 marks). 5. Discuss the process of involving stakeholders in the planning of change, and devise a change management strategy with stakeholders. Evaluate the systems used to involve the stakeholders in the change management process (15 marks). 6. Discuss the implications of resistance to change in an organization, and in the light of the organization devise strategies to overcome resistance (10 marks). 7. Executive Summary (10 marks). 8. Conclusion and recommendation (8 marks) 9. References (Harvard Referencing System) Note: The Report should be written between 5000-5500 words.
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