Mission and Core Values

1.  Provide a brief overview of the organization you have chosen.

2.  The summary should include the organizations:

name,

industry/market they are in,

location,

history and description of the organization’s products or services offered,

the major themes being addressed in your paper

Customer Base (4 marks)

1.  Describe the demographics and psychographics of the organization’s ideal customer.

What is their age, gender, income, ethnicity, and occupation?

Where do they live?

What are their values and interests?

Mission and Core Values (4 marks)

1.  What is the mission statement of the organization?
2.  What are the organization’s core values
3.  If you cannot find the organization’s mission statement you’ll need to identify their “purpose” on your own and explain, based on your research, why they exist and what you feel their mission is.