This assignment requires your group to undertake the process of analysing one organisation and its operating
environments from a marketing perspective. And then apply the learning from lecture 1-9 in the development
of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation
towards marketing it takes. You are also required to examine and analyse the context and environments in
which this organisation operates (its industry and the macro-environmental forces impacting on the industry).
The report must address the following issues:
**Please note: It is recommended that you follow the outline presented below and answer each question as
it is presented.
Issue 1 (10% of marks for the assignment)
Provide a brief description of this organisation and the industry to which it belongs. You may also want to
include in this description any mission statements, value statements or ‘slogans’ that this organisation utilizes
to communicate its purpose. In describing this organisation, please also identify its orientation towards
marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have
identified this specific orientation. Finally, include a brief description of the product(s) this organisation offers
the market. And comment on what role the brand has in this organisation’s marketing strategy.