This is a consultancy report for Strategic management. Chosen company is Primark and please only concentrate on the UK Primark. UK Masters level. No plagiarism please. Turnitin will be used Only academic resources should be used and referenced in Harvard style. 1. Environmental Analysis
– 25 points (approximately 800 words) • Macro trend analysis focused on explaining 2-3 PESTEL key drivers of change (based on level of impact), and what they represent in terms of opportunities and threats. • Short explanation of 2 highly uncertain key drivers of change, followed by brief scenario analysis (focused on outlining opportunities and threats). • Industry analysis: use Porters 5 Forces. The analysis should conclude with the identification of opportunities and threats for the organisation. Pestle and Swot should all be in table form with their ratings