The social media generation is demanding. But it’s a myth that brands are unable to communicate with them. We’ve got to work harder to communicate and if there is value in the exchange, they will engage.”
The social media generation is demanding. But it’s a myth
that brands are unable to communicate with them. We’ve
got to work harder to communicate and if there is value in
the exchange, they will engage.”
Discuss this statement from a theoretical perspective and
support your discussion using real world examples from the
articles that you select.
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