Assessment Information
This assignment is designed to assess learning outcomes:
Please list the relevant ILOs from the MID
Learning Outcomes Assessed
After successful completion of this assessment, the following learning outcomes should be achieved:
1: Compile a critically analytical situations or context analysis suitable for a live client.
2: From the situations analysis suggest a range of key market issues/driver and then compile a range of marketing communications objectives.
Your task is to act as a marketing communications consultant for the one of the live clients listed below. The client would like you to compile a full and professionally presented situations analysis identifying key market drivers/issues explicitly throughout. The client would like to be presented with a range of possible marketing communications objectives.
Choose it next week.
Client 1: Revive �Whether you�ve had a minor scuff, scratched your paintwork or just kerbed a wheel Revive! will fix your vehicle�s minor damage quickly with no fuss. Sit back, relax � we�ll come to you.
Revive! provides a mobile, top quality yet cost effective fast repair service for minor vehicle paintwork and alloy wheel damage. With over 20 years� experience and the largest UK network of highly skilled accredited technicians we�re ready and waiting for your call�.
�
FAO: Terry Mullen
Client 2: Brewhouse and Kitchen: Any site.
Brewhouse & Kitchen promises you a warm, friendly welcome
�Whether you are popping in to sample our latest seasonal brew, a quick after work glass of wine or G&T, having dinner with friends, or learning how to brew beer on our legendary Brewery Experience Days�, we want you to have a great experience, and to come back again and again�.
FAO: Soraya Chaplin
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