The assessments are focused on the application of information covered in the lectures, tutorials, simulations, your textbook, other readings, class discussions and related activities.
Assessment 1: Research Report
Due Date: Week 7, Friday 11th November @ 17:00
Assessment Weighting: 40%
In this assessment, you will prepare a report as if you were the Revenue Manager for the Pier One Sydney Harbour hotel.
After your hotel’s renovations (March to October), you are asked to present a report to your General Manager that recommends a Revenue Management strategy for the period 01st November 2016 – 31st January 2017. The General Manager has already indicated her interest in comparing the distribution channels used before and after the renovations (has there been a change?). She also needs your help planning the Christmas and New Year Pricing strategy.
Aspects that require critical consideration are:
Determine the hotel’s competitor set
Analyse the hotel’s market segmentation
Describe the hotel’s distribution channel strategies
Prepare a pricing forecast.
Notes
Although this report is based on a real hotel and across a current time period, it requires a strong theoretical framework with reference to the literature. It must also account for the recent renovation works and predictable events in the area. Current market analysis reports should be used as part of the overall strategy.
You must use tables, charts, graphs to support your pricing strategy.
Format Executive Report
Length 3,500 words. This will be strictly observed.
Weighting This report is worth 40% of your total unit assessment.
Submission guidelines
The Executive Report should include, in this order
Plagiarism declaration
Title page
Executive Summary
Table of Contents
Introduction
Body of work (This can be titled differently and include sub-‐headings)
Conclusion
Recommendations
References
Appendix
Typed in format specified (refer to CALS) including, 1.5 line spacing except for the Executive Summary and Reference List.
Submitted in electronic form as a word-‐processed file to www.turnitin.com on Friday 11th November 2016, no later than 17:00. Late submissions will not be read and will be graded a Fail mark.
Please note that plagiarism is a serious academic offence. Please refer to CALS for a better understanding on how plagiarism is detected and prevented.
Professional layout and presentation, concise, informative and correctly referenced. Graphs and colour can assist in summarising key points in your report.
You must refer, in text, to a minimum of 12 academic references in order to show competency in the assessment. Failure to meet this standard will result in a Fail grade for this assessment.
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