culminating in them selling their products cheaply. Another potential competitive challenge is deficiencies in cross-cultural marketing communication competency. A general lack of cross-cultural communication competency would be a challenge to Huawei’s human resource management in host countries. This is because the HRM function would find it difficult to adapt Huawei’s human resource management policies appropriately to host countries’ cultural environment

culminating in negative consequences to the company’s competitive advantage. The last potential competition-related challenge is the type of government policies in host nations. Some government policies restrict foreign direct investments