Innovation management.
Description
Non Participant Observation.
Watch people using Non Participant Observation technique, in order to find out people’s needs and fulfil them from the innovation perspective. In order to go through the methodology, first you will need to choose one of the following spaces, where you will focus your observation in the user interaction with machines(e.g train stations ticket machine)products, services and other people. Before: 1. Guess what are the steps that the user will do to fulfil the activity. Make a list of your guess and be surprised with people’s behaviour. During: 2. Go to the natural place to find the user. Describe the place and answer why you chose it. 3. Observe varied users discreetly for 15 min. Record if possible. Document your observation. 4. Follow the steps that the users are doing. Describe them one by one. 5. Highlight any unexpected action. Explain them. After: 6. Track this unexpected actions and group people by similarities. Written. 7. Described people by defining them. Age (stage on life). Job (What they do. Role). Style (What they like). Consistent assumption. 8. Write a definition of the problems during the user experience. 9. Understand the needs. Write the description. Identify opportunities by highlighting the moments where they feel ‘pain’ and what moments they feel ‘gain’. Positive or negative experience.
