Read the attached case study and be sure to understand Figure 5-13.
The authors state, “When a marketing campaign includes at least three of these groups, then you can measure effectiveness about the campaign and message.” Do you agree with this statement? If so, you should be able to eliminate a group, and using the other three, duplicate the results of the case without it. For each of the groups shown in Figure 5-13, describe how you could still measure the effectiveness of the campaign and message without using the data for this group and what additional information you gain if this group is included. Each of the four descriptions should take no more than one paragraph. Your job for this assignment is to complete the following.
- Read the case.
- Prepare a one paragraph summary for each of the four groups stating what can be measured without using the data for the group and what additional information is added by the group.
- In an additional paragraph, state and support your opinion agreeing or disagreeing with the authors’ statement that only three of the four groups are needed to measure the effectiveness of the campaign and message.
- The paper must be completed with 12-point and Times New Roman font.
- The following criteria must be met:
- Write a one paragraph summary of what can be measured with and without the control group. Write a one paragraph summary of what can be measured with and without the target group. Write a one paragraph summary of what can be measured with and without the modeled holdout group. Write a one paragraph summary of what can be measured with and without the holdout group. Write a one paragraph summary of your opinion of the authors’ statement that only three of the four groups are needed. An example is attached for reference.
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